In the past, there were more divided divisions where marketing teams focused on sending traffic and customers to the product, operations, and delivery teams.   

However, what people realised is that driving growth within a company is so much more than just sending a bunch of people to a product.

They started asking questions like: 

 “How can we incentivise our existing customers to refer new customers?”

 “How can we get our existing customers to pay more?”

 “How can we nurture potential customers who aren’t ready to pay right now?”

 These questions, whilst very interesting had a larger scope than just traffic.

 Here comes the  *Growth Teams,* a team that had a larger scope that involved marketers, engineers, product managers and more people coming together to run broader experiments to improve growth. 

The importance of experimentation

Growth Marketing is an approach to attain, engage and retain users/customers, focused on experimentation and testing. 

They don’t just feel their way through marketing campaigns. They try new methods and look at the data to see what is effective. 

To be a successful growth marketer, you have to be creative, data-driven and have an experimental mindset. Great growth marketers know that conventional wisdom is never conventional wisdom. They follow the data where it goes.

 What is Growth Hacking?

Growth hacking is a process of rapid experimentation across channels to identify the most effective ways to grow a company’s user base. Typically, this involves using a data-driven approach to identify where a company’s users are coming from, what they’re doing on the site, and how best to convert them into paying customers.

Who is a Growth Hacker?

A growth hacker is a person whose sole focus is on driving growth. They are a hybrid of marketer, coder, and analyst. They use data to identify opportunities and then use code to experiment and iterate on those opportunities until they find something that works.

What skills do I need to be a Growth Hacker?

To be a growth hacker, you need to be able to code, analyze data, and think like a marketer.

What are some of the benefits of Growth Hacking?

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify scalable growth opportunities. It’s a data-driven approach that relies on using analytics to measure what’s working and what’s not.

There are a number of benefits to growth hacking. 

First, it can help you identify and capitalize on scalable growth opportunities. 

Second, it can help you improve your marketing efficiency and effectiveness. 

Third, it can help you improve your product development efficiency and effectiveness.

And fourth, it can help you improve your overall business performance.


It’s a fun job where you can try wacky and wild ideas and then back them up with cold, hard facts. If you like the blend between creativity and data-driven experiments, it might be for you.

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