What Is Email Marketing


Email marketing is one of the most powerful marketing tactics in the online world today. It has long-lasting economic benefits and can also act as an inbound marketing strategy.

Email marketing is one of the most effective marketing channels for businesses.

Email is not only the most popular online activity, but it's also often the first thing people do when they wake up, right before they check their Facebook feed. Not to mention that millennials are more likely to buy products when they're offered an email discount code or promotion code!

The Email marketing strategy is also one of the most popular and profitable ways for businesses to promote their products. It is not only a time-tested strategy, but it has also been found that email marketing campaigns may be the most cost effective form of advertising and promotion.


so what exactly is email marketing?

Accoording to MailChip "Email marketing is a form of marketing that can make the customers on your email list (the list of your customer's email which youve collected) aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases."

therefore Email marketing is one of the most effective marketing channels for businesses. It is the best way to reach out to your existing customers and potential leads. 

Email marketing can be used in many different ways, for example, you can use it to promote a product or service that you recently launched or you can use it as a tool for relationship building with your customers.

The benefits of email marketing are many, but here are just some of them:

1) It is affordable

2) Customized messages are more likely to get opened

3) Personalized messages build customer trust and loyalty

4) Tracking engagement rates is easier than ever before with email marketing software


Email marketing is one of the most effective marketing channels for businesses.

Now one of the best ways to fully exploit the potentials of email marketing as it relates to your business is by applying an email marketing strategy.

This is like a series of planned out processes that a marketer develops and implements in order to attain specific marketing objectives using email marketing, this also involves some email marketing softwares,automation and tools. 

This strategy provides organizations with a direct line of communication with prospects and customers in order to promote their brands, products or services.

Email marketing strategy is important because given that a business may earn at least $40 for every $1 spent on email marketing, more and more marketers are engaging in being strategic in their email marketing. 

However, it's worth noting that ineffective marketing methods are doomed to fail and hence no return on investment (ROI). 

For a successful email marketing strategy, a well-planned strategy should define goals and provide an easy-to-follow roadmap,businesses like SendPulse allows online business owners to efficiently go through all stages of developing successful email marketing strategy.

A strategy is necessary for a variety of reasons. The following are the most important and notable of them:

  1. A business plan

A business can plan out their email advertising procedure ahead of time if they have an email marketing strategy in place.

 As a result, other company stakeholders will be aware of what they need to accomplish at any given time, ensuring a seamless work flow process when an email campaign is launched.

Another instance is with promotional emails which are time bound, a company can plan when to send time-based promotions using an email marketing strategy. 

Time-based promos are emails that contain time-sensitive messages that encourage recipients to take action, such as buying a discounted product, signing up for a new class, or scheduling an appointment etc.

 2. Track the Journey:

Email marketing is one of the most effective marketing channels for businesses.

An email strategy helps you set goals along the line and track the progress of each campaign journey, how each customer behaves and throws out signals that will require further attention, this gives the business owner a sense of direction, knowing where he wants to get to and the possible routes to get there fast.  

 In summary follow these steps in developing your email marketing strategy:

  • Set email marketing objectives.
  • Choose the tools you'll need for email marketing.
  • Determine who your target market is.
  • Determine the most effective list-building strategies you can employ.
  • Separate your mailing list into sections.
  • Determine the types of emails you'll be sending ie promotional or non promotional(for building trust or relationship).
  • Make a plan to send emails on a regular basis.
  • Email text should be properly formatted.
  • Make your emails more effective, through continous optimization.
  • Split-testing should be done regularly for each campaign.
  • Reports on email performance should be monitored.

Now you know what email marketing is, and why you must also have an email marketing strategy to effectively be productive, let me know if you have a different approach to email marketing in the comment section.









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